Markets across industries are increasingly competitive and the offering of products and services is also getting more and more crowded. In such competitive scenario with less space for differentiation, a skilled salesforce makes a real difference by building trust-based relationships with customers.

Are your salesmen capable to identify the deeper needs of your customers? Do they know how buyer decision-making process works and how they can influence it? And above all... is your sales team ready to exceed customers’ expectations in their interactions with them?



TransForma's Commercial Efficiency model is a 6-step process (preparation, probing, formulation, verification, commitment and loyalty) applicable to different commercial situations such as Consultative Selling, Prescriptive Selling, Strategic Selling or Sales Negotiation.

To achieve maximum commercial effectiveness, in addition to following these six steps, it is essential to develop interpersonal skills such as Personal Productivity, Neuro-leadership or Territory Management and other interpersonal like Persuasive Communications, Neuro-Sales, Emotional Intelligence and Communication adapted to Personality Styles, among others.


Turn your sales force into a competitive advantage.


Evalúa la excelencia comercial de tu empresa o unidad de negocio.


→ Un completo análisis del estado del área comercial, que identifica los temas emergentes y los hechos relevantes del mercado que pueden suponer nuevas oportunidades de negocio u obstáculos al desarrollo comercial de la empresa.

→ Relación de propuestas y recomendaciones para hacer crecer el negocio a corto y medio plazo.



→ Para crecer por encima mercado y por encima de los competidores clave.

→ Para encontrar nuevas ideas para aumentar el crecimiento y la rentabilidad de la empresa o de la unidad de negocio.


Shall we talk?

We know that every challenge has the potential to become an opportunity. Making that happen is a matter of leadership, method, content and strategic vision.
Conozcámonos. Sin compromisos ni obligaciones. - (+34) 931 004 674
c/ Beethoven, 15; 4th floor
08021 Barcelona


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